noun, takes genitive case の

  1. brand loyalty, brand-orientation, brand consciousness, infatuation with big-name brands.

Variations

Pronunciation Kanji Kana Is Common
 
 
 
 
ブランド志向 ブランドしこう

Contained Kanji Breakdown

intention, plan, resolve
シ こころざし こころざ.す (5th, N1)
gentleman, scholar, samurai
シ さむらい お (4th, N1)
heart, mind, spirit
こころ シン (2nd, N4)
yonder, facing, beyond
む.く コウ むかい (3rd, N3)
katakana no radical (no. 4)
ヘツ えい よう (Kentei 1)
desert, border prairie, the 1st form is radical 13
キョウ ケイ まきがまえ
upside-down box radical (no. 13)
キョウ ケイ (Kentei 1)
mouth
くち コウ ク (1st, N4)